The Daily Mirror is reporting that Liverpool are a step closer to finalising a move to a new stadium as the club has narrowed down the search for naming partners for the stadium to just three.
There has been a lot of debate as to whether Liverpool will redevelop Anfield or move to a new stadium. From a business perspective, it makes sense to move to a brand new stadium but we need the money to build it and thus the importance of finding a naming partner for the new stadium. There is no way we could possibly move to a new stadium without it having a naming partner as we have seen with Arsenal and the Emirates Stadium.
Liverpool are thought to be seeking a naming-rights partner “who are prepared to pay at least the equal of Arsenal’s record-breaking deal at the Emirates, which was worth around £150 million,” according to the report.
Liverpool’s current shirt sponsors, Standard Chartered bank, are thought to be one of three companies the club has targeted as naming partners.
The club believe they can start building work early next year if they find a partner to match their valuation.