With the soccer season now over I have started keeping an eye on the NBA Playoffs and focusing on the Miami Heat where LeBron James plays. James owns part of Liverpool now and he is doing all he can to promote the club in the USA and the fact that the Miami Heat are now in the NBA Finals will go a long way in increasing the Liverpool brand to the rest of the world.
After the Miami Heat clinched their place in the finals LeBron had a post-match interview and he wore a Liverpool jacket. This is not the first time LeBron has shown his Liverpool colours at a post-match interview.
good work! that kind of publicity would cost millions and we get it for free! FSG certainly know what they are doing. interested to see how much we spend this summer..
Yes i agree he is really attracting publicity for Liverpool, FSG know business better than most!!!!!
LeBron is absolutely huge here in the States, may be the most popular figure in American Sports so this is awesome for Liverpool, but at the same time it’s sort of hard to come to grips with a player who actually draws a huge parallel with Fernando Torres in terms of high profile, controversial, “backstabbing” departures marketing Liverpool.
Youll Never Walk alone ………..LeBron
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