I was over the moon this morning when I read reports that Liverpool have finally agreed a shirt sponsorship deal with Standard Chartered which starts at the end of the current season. It will be strange seeing a new name in front of our shirts as we had gotten so used to Carlsberg for so many years.
But I really do not mind what name is on the front of our shirts, just as long as we are being paid well. And we are going to get paid really well by Standard Chartered! It is thought that the deal is worth £80m over 4 years. Now I do not quite know how this cash will be used but I am sure Rafa is going to get a large chunk of it so he can go into the transfer market. It would be nice if Rafa were to be given £20m a year from this money from Standard Chartered. That would mean that Rafa would be able to purchase a £20m player every year for the next four years which would be great!
We have seen in the past that Man Utd. have gotten very good shirt deals and have used that money well to go and buy £20m players. So hopefully we will now be in a position to do the same.
I do not know much about our new CEO, Christian Purslow, but I already like him! I believe he must have been a major driving force behind clinching this deal. Rick Parry would probably have resigned a deal with Carlsberg for a lesser amount! I am so glad Parry has gone now and we can not look forward to a new era with Purslow which will hopefully up the commercial appeal of Liverpool.