Date: 14th September 2009 at 7:33am
Written by:

I was over the moon this morning when I read reports that Liverpool have finally agreed a shirt sponsorship deal with Standard Chartered which starts at the end of the current season. It will be strange seeing a new name in front of our shirts as we had gotten so used to Carlsberg for so many years.

But I really do not mind what name is on the front of our shirts, just as long as we are being paid well. And we are going to get paid really well by Standard Chartered! It is thought that the deal is worth £80m over 4 years. Now I do not quite know how this cash will be used but I am sure Rafa is going to get a large chunk of it so he can go into the transfer market. It would be nice if Rafa were to be given £20m a year from this money from Standard Chartered. That would mean that Rafa would be able to purchase a £20m player every year for the next four years which would be great!

We have seen in the past that Man Utd. have gotten very good shirt deals and have used that money well to go and buy £20m players. So hopefully we will now be in a position to do the same.

I do not know much about our new CEO, Christian Purslow, but I already like him! I believe he must have been a major driving force behind clinching this deal. Rick Parry would probably have resigned a deal with Carlsberg for a lesser amount! I am so glad Parry has gone now and we can not look forward to a new era with Purslow which will hopefully up the commercial appeal of Liverpool.


4 responses to “Liverpool clinch deal with Standard Chartered”

  1. MoKo says:

    I am also over the moon to hear the news of our new shirt sponsorship deal. this is a definite move in the right directions. Hopeful this is a sign of more to come.

    My understanding is that this is at least equal to if not more than what Man U got on their new deal with Prudential. So we are now playing in the right regions. Though i can not substantiate this I know we should have the most fans worldwide (definitely the best ones in any case).

    I have my doubts about the amount Rafa will have access to. If the owners can guarantee our creditors a £20Million annual payment it might get us better terms and reduce our interest burden. That could be a better outcome than players. I think the owners must bear the cost of “capital expenditure” which is what players essentially are to a football club.

    The business in this current state should be self-sustaining. The profits should fund operational expenses and any upscaling should come out of capital.

    Mr. Christian Purslow has started of in good form. I hope he can keep his business objectivity. It’s great having a staunch fan as Managing director but it’s a business at the end of the day. I understand Purslow is a fan but lets hope not as fanatical as Mr. Parry. I would like to note that Mr. Parry was not all bad but change can be refreshing and bring new growth.

  2. benjamin says:

    I agree wholeheartedly about what Parry would have done. There is less than a snowball’s chance in hell that he would have gotten us the best deal available in any case. Let’s tip the cap where the captipping is due, and that is in the fact that at least it seems our owners are interested in finally attempting to put our finances to rights.
    We’re paying off a significant amount of the debt, as well as increasing our revenues to record levels. As unfortunate as the situation will remain forever with them at the helm, kudos from me that they are at least not just letting us twist in the wind anymore. Sell off the American franchises cause no one wants you here either and fix our club so you can sell it for a profit and move on. The sooner the better for everyone involved.

  3. MoKo says:

    Man U new shirt sponsorship deal is with Aon

  4. Drew says:

    such a shame that all that money will not go into rafa’s transfer kitty